How should you systematically conduct effective product development and marketing for fragmented target groups? Customers are not alike. Needs and motives are individual: you cannot address everyone or activate and engage all potential customers with the same messages and means.

IRO's segmentation research helps you to segment your customers. The most effective segmentation combines information gathered on customer behaviour with multi-factor processed information on attitudes, values, needs and motives.

Identifying the needs and motives of your current and new customer groups enables efficient targeting of marketing and a systematic and profitable cultivation of engaged customers.

Contact us! Let's meet and talk. After the initial mapping, we can provide you with our smartest proposal.