Product/service concept. Marketing concept. Advertising concept. Service usability. Pricing. We can help you enhance your operations, take you that extra mile so your business runs successfully and smoothly and your products or services really appeal. All this is based on our reliable customer insight, sharp acumen and broad range of experience.


Customer experience. Images. Preferences. Advertising effectiveness. Tracking research quickly and efficiently communicates the success of your business as well as changes in the markets, competitive landscape or customer expectations, giving you the opportunity to react immediately.

Sales support

Information based on research and analysis can be compelling proof of how well your products work. It also provides targeted support for your operations and a powerful way to raise interest and awareness.

Customer data analysis

We analyse and generate key statistics on customer-collected data, for example CRM data. If needed, we can collate research data collected by you or us and integrate it into your other materials, and then analyse it.

Data collection

Online surveys. Telephone interviews. Focus groups. One-on-one interviews. Online forums. We offer all the latest methods for premium-quality data collection in ways that also inspire respondents. IROReseach is ISO 20525 certified, and we comply with the ICC/ESOMAR Code on Market and Social Research.


IROResearch proprietary databases include customer magazines, radio commercials and online advertising. We have also tailored and maintain customer-specific databases for Kauppalehti, Otavamedia, Sanoma News and Nelonen Media. We invest a great deal in applications and services that facilitate the utilisation of research information. We construct and maintain proprietary and customer-specific databases that enable the collation and accessibility of research data independent of time and place. We would be pleased to tell you more about how databases can benefit your business.